Usage Information. We collect information about your activity through our services. For example, we may collect information about:

Content Information. We collect content you create on our services, such as custom stickers, and information about the content you create or provide, such as if the recipient has viewed the content and the metadata that is provided with the content.

Device Information. We collect information from and about the devices you use. For example, we collect:

information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, device usage data, browser type, keyboards installed, language, battery level, and time zone;

information from device sensors, such as accelerometers, gyroscopes, compasses, microphones, and whether you have headphones connected; and

information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address, and signal strength.

Device Phonebook. Because our services are all about communicating with friends, we may — with your permission — collect information from your device’s phonebook.

Camera, Photos, and Audio. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send Snaps or upload photos from your camera roll unless we can access your camera or photos.

Location Information. When you use our services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique advertising identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as advertising and commerce features. For example, we may use information collected on other websites to show you more relevant ads. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services. To learn more about how we and our partners use cookies on our services and your choices, please check out our Cookie Policy.

Log Information. We also collect log information when you use our website, such as:

details about how you’ve used our services;

device information, such as your web browser type and language;

access times;

pages viewed;

IP address;

identifiers associated with cookies or other technologies that may uniquely identify your device or browser; and

pages you visited before or after navigating to our website.

If you link your Snapchat account to another service (like Bitmoji or a third-party app), we may receive information from the other service, like how you use that service.

Advertisers, app developers, publishers, and other third parties may share information with us as well. We may use this information, among other ways, to help target or measure the performance of ads. You can learn more about our use of this kind of third-party data in our Support Center.

If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.

develop, operate, improve, deliver, maintain, and protect our products and services.

send you communications, including by email or SMS where permitted. For example, we may use email or SMS to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.

monitor and analyze trends and usage.

personalize our services by, among other things, suggesting friends, profile information, or Bitmoji stickers, helping Snapchatters find each other in Snapchat, affiliate and third-party apps and services, or customising the content we show you, including ads.

add context to your Snapchat experience, for example by tagging your Memories with searchable labels based on your location (of course, if you’ve given us permission to collect your location) and the content of your photo or video (e.g., if there’s a dog in your photo, it may be searchable in Memories by the term “dog”).

provide and improve our advertising services, ad targeting, and ad measurement, including through the use of your precise location information (again, if you’ve given us permission to collect that information), both on and off our services. We may also store information about your use of third-party apps and websites on your device to do this. Learn more. See the Control Over Your Information section below for more information about Snap Inc.’s advertising practices and your choices.

enhance the safety and security of our products and services.

verify your identity and prevent fraud or other unauthorised or illegal activity.

use information we’ve collected from cookies and other technology to enhance our services and your experience with them.

enforce, investigate, and report conduct violating our Terms of Service and other usage policies, respond to requests from law enforcement, and comply with legal requirements.

With other Snapchatters. We may share the following information with other Snapchatters:

information about you, such as your username, name, and Bitmoji.

information about how you have interacted with our services, such as your Snapchat “score,” the names of Snapchatters you are friends with, how close you are with your friends on Snapchat, your recent location history (if you choose to share your location on Snap Map), and other information that will help Snapchatters understand your connections with others using our services. For example, because it may not be clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have Snapchat friends in common.

information about your device, such as the operating system and device type, to help you receive Chats, Snaps, and other content in the optimal viewing format.

any additional information you have directed us to share. For example, Snap will share your information when you connect your Snapchat account to a third-party app, and if you share information or content from Snapchat to the third-party app.

content you post or send. How widely your content is shared depends on your personal settings and the type of service you are using. For example, a Snap may be sent to just a single friend you select, but your My Story content may be seen by any Snapchatter whom you allow to see your My Story.

With all Snapchatters, our business partners, and the general public. We may share the following information with all Snapchatters as well as with our business partners and the general public:

public information like your name, username, profile pictures, Snapcode, and Public Profile.

Public Content like your Highlights, Custom Stickers, Lenses, Story submissions that are set to be viewable by Everyone, and any content that you submit to an inherently public service, like Spotlight, Snap Map, and other crowd-sourced services. This content may be viewed, used, and shared by the public at large both on and off our services, including through search results, on websites, in apps, and in online and offline broadcasts.

With our affiliates. We may share information with entities within the Snap Inc. family of companies.

With third parties. We may share information with third parties in the following ways:

We may share information about you with service providers who perform services on our behalf, including to facilitate payments and measure and optimize the performance of ads and deliver more relevant ads, including on third-party websites and apps.

We may share information about you with business partners that provide services and functionality on our services. For more information about information collected by third parties on our services, visit our Support Site.

We may share information about you, such as device and usage information, to help us and others prevent fraud.

We may share information about you for legal, safety, and security reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:

comply with any valid legal process, governmental request, or applicable law, rule, or regulation.

investigate, remedy, or enforce potential Terms of Service and Community Guidelines violations.

protect the rights, property, or safety of us, our users, or others.

detect and resolve any fraud or security concerns.

We may share information about you as part of a merger or acquisition. If Snap Inc. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

Non-personal information. We may also share with third parties that provide services to us or perform business purposes for us aggregated, non-personally identifiable, or de-identified information.

We store your basic account information — like your name, phone number, and email address — and list of friends until you ask us to delete them.

We store location information for different lengths of time based on how precise it is and which services you use. If location information is associated with a Snap — like those saved to Memories or posted to Snap Map or Spotlight — we’ll retain that location as long as we store the Snap. Pro tip: You can see the location data we retain about you by downloading your data.

Access, Correction, and Portability. You can access and edit most of your basic account information right in our apps. You can also use Download My Data to obtain a copy of information that isn’t available in our apps in a portable format, so you can move it or store it wherever you want. Because your privacy is important to us, we will ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.

Revoking permissions. In most cases, if you let us use your information, you can simply revoke your permission by changing the settings in the app or on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality. For promotional emails and SMS, you may opt out by clicking on the unsubscribe link or similar mechanism as provided.

Deletion. While we hope you’ll remain a lifelong Snapchatter, if for some reason you ever want to delete your account, just go here to learn how. You can also delete some information in the app, like photos you’ve saved to Memories, Spotlight submissions, and search history.

Advertising Preferences. We try to show you ads that we think will be relevant to your interests. If you would like to modify the information we and our advertising partners use to select these ads, you can do so in the app and through your device preferences. Go here to learn more.

Tracking. If you opt out of tracking on devices running iOS 14.5 or more recent versions, we will not link identifiable information from third-party apps and websites with identifiable information from Snapchat for advertising purposes, except on your device. You can control use of this on-device data for advertising by opting out of Activity-Based Advertising in Snapchat Ad Preferences Settings. Go here to learn more.

Communicating with other Snapchatters. It’s important to us that you stay in control over whom you communicate with. That’s why we’ve built a number of tools in Settings that let you indicate, among other things, who you want to see your Stories, whether you’d like to receive Snaps from just your friends or all Snapchatters, and whether you’d like to block another Snapchatter from contacting you again. Go here to learn more.